Want to Launch a Podcast? Read This First.
Truth time: as much as I love producing Creating Your Own Path, I'll be the first to admit that, like any project, there are both benefits and drawbacks involved. I've recently had a few opportunities to share my experiences in launching and producing a podcast and I thought I'd share a few of them here, along with articles and resources I've found helpful as I continue with the show.
Let's get to it, shall we?
"HOW TO START A PODCAST THAT WILL GROW YOUR BUSINESS + COMMUNITY"
I love Sarah Von Bargen's blog, Yes and Yes, and when the opportunity to share my thoughts on podcasting with her readers popped up, I jumped on it. In the article I'm very candid about the amount of work it takes to produce a show and why I feel it's worth it for me and my business (spoiler: it's the community!).
"THINKING ABOUT STARTING A PODCAST? HERE’S WHAT YOU NEED TO KNOW."
It was an honor to join several amazing women in podcasting to share the successes and challenges I've faced in launching and running my show over on the One Woman Shop blog. If you're looking for different perspectives on working with audio in your business, I highly recommend reading this article!
OTHER RESOURCES:
When I first started podcasting, I ended up with research fatigue. I simply could not read one more article about microphones, software or content strategy. I couldn't do it! So I started my show. I just started. Period.
While I'm all for jumping into things before you're ready, I do have a few resources that might help get you started along the right path (and that, hopefully, won't cause you too much pain on the research front!).
- Making a Podcast - iTunes Connect Resources and Help
- How to Start a Podcast: Pat’s Complete Step-By-Step Podcasting Tutorial
- Ray Ortega's The Podcaster Studio (great for the technical stuff)
I could go on. I could continue to list every article I've ever read about podcasting, but I'm guessing you've probably stumbled across them too. They may have even caused you to have research fatigue (raise your hand in the comment section if you're with me on this one).
It's important to think through your content (the "why" behind your show matters!), the technical aspects of how you'll produce your show and the strategies you'll use for the launch and ongoing promotion. That said, the only way to get started is to actually get started.
Happy podcasting, friends!