CYOP #54 - Transitioning a Brand + Setting Goals with Katie Michels of Off Switch
Katie Michels | Photo: Kate De La Rosa
Today's show brings me to the home of Katie Michels just outside of Chicago. I’ve been following Katie’s work for years and was super impressed as I watched her transition Off Switch, which used to be a gorgeous magazine, into an online shop full of cards, totes and other beautifully designed items—all of which she creates.
During the interview, we talk through that transition and what it meant for her as a business owner, the meaning behind the brand “Off Switch” and how she’s moving forward with her big goals one step at a time.
It was an absolute pleasure to finally meet Katie in person and hear more about her story. If nothing else, I know you all will get a lot out of Katie’s approach to both life and her work.
Enjoy!
LISTEN:
FAVORITE QUOTE:
SHOW NOTES:
Follow along with Katie's adventures:
- Off Switch Shop
- Off Switch on Instagram, Pinterest, Twitter + Facebook
- Katie's new letterpress!