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Posts tagged Midwest
CYOP #54 - Transitioning a Brand + Setting Goals with Katie Michels of Off Switch

Today's show brings me to the home of Katie Michels just outside of Chicago. I’ve been following Katie’s work for years and was super impressed as I watched her transition Off Switch, which used to be a gorgeous magazine, into an online shop full of cards, totes and other beautifully designed items—all of which she creates. During the interview, we talk through that transition and what it meant for her as a business owner, the meaning behind the brand “Off Switch” and how she’s moving forward with her big goals one step at a time...

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CYOP #25 - How to Really Shop Locally + Why our Choices Matter with Rita Mehta of The American Edit

On today's show I'm joined by Rita Mehta of The American Edit. If you're not familiar, The American Edit is one part incredible online resource for American-made products and one part retail consulting agency. Rita created the site to help highlight and celebrate American-made brands and—let me tell you—it's a wonderful resource. Listen in as we chat about Rita's background working with both large and small retailers, how she navigates the fine line between life and work, her thoughts on "shop local" campaigns and her advice for anyone looking to launch a new business...

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