On today's show I'm joined by Rita Mehta of The American Edit. If you're not familiar, The American Edit is one part incredible online resource for American-made products and one part retail consulting agency. Rita created the site to help highlight and celebrate American-made brands and—let me tell you—it's a wonderful resource. Listen in as we chat about Rita's background working with both large and small retailers, how she navigates the fine line between life and work, her thoughts on "shop local" campaigns and her advice for anyone looking to launch a new business...
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